About
Bill Purcell
Bill Purcell
Bill Purcell is a recognized leader for retailer and consumer goods technology innovation. Bill has innovated and led the successful deployment of many key technologies that drive the Fast Moving Consumer goods retail and brand marketing industries.
Bill Purcell is a recognized leader for retailer and consumer goods technology innovation. Bill has innovated and led the successful deployment of many key technologies that drive the Fast Moving Consumer goods retail and brand marketing industries.
Bill’s innovations center on the intersection of major CPG retailers (such as supermarkets, drug, and mass merchant chains), major Consumer Goods brands, their consumers, and the technology solutions that unify them, including:
Bill’s innovations center on the intersection of major CPG retailers (such as supermarkets, drug, and mass merchant chains), major Consumer Goods brands, their consumers, and the technology solutions that unify them, including:
• AisleFire – in-store micro-location mobile marketing services providing delivery of CPG media to mobile phones to within 1 meter of accuracy without the use of beacons
• AisleFire – in-store micro-location mobile marketing services providing delivery of CPG media to mobile phones to within 1 meter of accuracy without the use of beacons
• Market6 – connecting Kroger with 2500 CPG brands with supply chain, inventory and out-of-stock info and over 15 billion daily predictive analytics.
• Market6 – connecting Kroger with 2500 CPG brands with supply chain, inventory and out-of-stock info and over 15 billion daily predictive analytics.
• planetU –the world’s first “load to card” paperless coupon to support shopper marketing and mobile media services
• planetU –the world’s first “load to card” paperless coupon to support shopper marketing and mobile media services
• Apollo Space Management System – the world’s leading category management, assortment, and planograming tool
• Apollo Space Management System – the world’s leading category management, assortment, and planograming tool
• InfoScan by Information Resources – syndicated tracking information for brands, sales reps, and retailers
• InfoScan by Information Resources – syndicated tracking information for brands, sales reps, and retailers
• GS1 – the CPG/Retail global standards body for data interoperability.
• GS1 – the CPG/Retail global standards body for data interoperability.